Determine the direction,
not the path.



The Method

Begin with the End

Values and Culture


Holistic Strategy

1. Strategy
2. Everything Else

We are here to empower. Your company is like you (or maybe your company is you). You have value, you have goals, you have challenges, and you have questions.

We answer questions.

We also ask questions. And we’re not going to give you some book of used ideas. We’re here for you, now and into the future.

We like to say: "Determine the direction, not the path." So let’s find your true North, and let’s get you moving in the right direction.


Experienced Guidance

The future is like the wind of a butterfly’s wings. Simple actions today, here, can generate complex events tomorrow, there. And while we can’t predict the future, we can still prepare for it. This means using foresight. With our research and discovery processes, we draw insights from the now, to help companies solve what’s next.

In order to know where a company is going, we learn where they are. We determine their challenges and goals. We place companies within the broader map of their industry. We develop an understanding of the people behind the brand, and what they can achieve as a team. And we chart a course with the resources available.

Whatever the future brings, you’ll be ready.


At the Core of Value.

At first glance, Robert Rauschenberg’s “Erased de Kooning Drawing” doesn’t look like much. It’s just a smudged, blank piece of paper with a nice frame. But like all great art, it’s power comes from its story. That same blank piece of paper used to be an oil drawing by Rauschenberg’s idol, Willem de Kooning. By painstakingly erasing the work of such a towering figure, Rauschenberg declares his independence and showcases skill and wit. It’s a new dawn, unencumbered by tradition.

What stories are you communicating?

We believe that creativity and an artful mindset are essential to how companies communicate with their audience. When the world encounters your product or service – are they drawn in? In a vast landscape of options, are you making a real impression? Our experience and insight allow us to help our clients to paint those pictures – to show who they are, who they aren’t, and why it should matter.


Holistically Your Own

Consider a company that is a Jack-or-Jill-of-all-Platforms. With a wide and shallow understanding of various social tools and communication channels, they will have mastered none. Now suppose that same company decided to be a master of one communications channel. There was one path on their client journey, and it led right to them. This is the kind focused brand presence that we encourage.

All of your networks, your lists, your social presence, and your customer experiences benefit from your direct and crafted engagement. Your voice and your image are powerful – own them.


Automate, Collaborate, Accelerate

A company should behave like a healthy human being, with multiple specialized systems all working together to propel and manage the whole. We help businesses create and refine their technological systems and processes so they can focus on developing and nurturing the system that thinks and feels- their people. And also like a human body, no system can be neglected or mistreated without damaging consequences.

Managing platforms, processes, and protocols are just as important as the technology of the written word, the innovation of verbal communication, and the power of shared values. We love Google Analytics and the Adobe Creative Suite, but technology is not always digital.

Marketing recommendations are a result of problem-solving, not idea placement.